Publish-Me! allows anyone to self-publish their writing.  With Publish-Me! students own the copyright and can even revenue sales of a book.  I think this type of writing process creates better writers.  Before a book is printed the students can design the cover, back cover introduction and spine.  Published books can be done in print or even on e-readers like the iPad and Kindle.   To help get started, you can download a series of documents for FREE!  I encourage you to check out Publish-Me! and see if this is could help engage your students in writing.